I bring clarity, structure, and intention to product leadership.
I've worked with...
Expertise & Services
Product Strategy & Direction
I help teams define where they’re going, why it matters, and how to measure progress.
- OKRs (company, product, or team-level)
- North Star metrics & success frameworks
- Prioritisation models
- Roadmaps aligned to outcomes (not just features)
Product Team Operations
I optimise product teams’s efficiency with structure and rituals.
- Team operating models
- Roles & responsibility definitions (PM, Design, Tech)
- Decision-making frameworks
- Product rituals (discovery, planning, reviews)
- Documentation & knowledge management
User Research & Design Thinking
I leverage customer insights to solve the right business problems and mitigate risks.
- Design Thinking workshops
- Usability testing & UX audits
- Competitor benchmarking analysis
- Research plans & insight reports
Leadership Training
I help leaders lead with clarity, confidence, and intention.
- Leadership workshops & offsites
- Executive coaching & advisory sessions
- Change & transformation roadmaps
- Custom frameworks for scaling teams and culture
Experience On The Ground
10 years building products
for large banks, telcos and unicorn startups, bringing value to millions of users.
Led large and diverse teams
of UXers, PMs and engineers. I worked and lived in Southeast Asia, Europe and North America.
Taught and mentored 150+ students
via Nanyang Technological University, CareerFoundry or ADPList.
Philosophy of Work
People-Centred
A human, working with humans on bringing value to other humans.
Why > What
Focused on the business objectives and on what we want to achieve
data-driven
Analytical, aware of cognitive bias and using data to support decisions.
You have big goals. Let's talk about them.
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