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Currently a UX consultant, I help startups and larger organisations solve complex business challenges using tools such as design thinking, user research and UX strategy. This is leveraging my experience driving user-centered design vision and strategy across international markets.

In my previous position at tech unicorn CARSOME, I built and led a team of 28+ product designers, UX writers, and researchers. Pushed by CARSOME’s rapid growth, I quickly became an expert building rock-solid UX departments from the ground up and using DesignOps to optimize team efficiency. My team’s impact on the overall customer experience and internal operations became a strong competitive advantage, contributing to CARSOME leading by market share in every market they are present in.

I used to teach UX for SkillsUnion at Nanyang Technological University (NTU) and CareerFoundry.

I thrive on connecting with various people, fostering innovation, and advocating for integrity and simplicity in design.

Beyond my work, I am deeply involved in communities related to UX, female-founded startups and mental health. I regularly speak at events that resonate with what I believe in.